Farmers raises $208,878 for Shave for a Cure

19 April 2017 -
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Farmers are hugely valued long-term supporters of both Shave for a Cure and Leukaemia & Blood Cancer New Zealand.

In 2017, 18 Farmers stores hosted Shave for a Cure events and organised fundraising activities which raised over $208,000.

A launch event held at Farmers St Lukes saw a number of New Zealand celebrities show off their hairdressing talents in support of Shave for a Cure.

Hosted by TVNZ’s Breakfast host Hilary Barry, the event saw Moses MacKay from Sol3 Mio brave a shave in support of his godmother Michaela von Sturmer, who has been diagnosed with acute lymphoblastic leukaemia.

Celebrity ‘hairdressers’ Dame Valerie Adams and comedian Paul Ego also took up the clippers in support of the six Kiwis diagnosed every day with a blood cancer or related condition.

Michael Power, Farmers’ Chief Financial Officer, says Leukaemia & Blood Cancer New Zealand is a charity close to the heart of the company’s 4000 staff.

“Shave for a Cure is a campaign that all our stores get behind each year.  We know a number of our staff have been personally affected by these diseases, and alongside organising events and fundraising instore many of them take up the challenge to shave their heads to show solidarity.”

A photo album of Farmers Community Shave events can be viewed on the LBC Facebook page www.facebook.com/lbcnz.