Meet the management team

Pru Etcheverry

Chief Executive Officer

Pru joined the organisation in 2002 with previous experience in the medical and pharmaceutical industry after originally training as a registered nurse.

Pru leads a team of 23, providing services in blood cancer and related blood conditions.

Although passionate about all aspects of the role there is one area that is particularly dear to her heart and that is in the area of patient advocacy.

Pru is committed to working collaboratively across the not-for-profit sector, and holds leadership roles across the sector including chair of the (international) Lymphoma Coalition, chair of Auckland Regional Tissue Bank, member and recent chair of CANGO, (New Zealand Cancer NGOs).

Georgie Hackett

General Manager

Georgie has been at LBC for seven years and held a number of roles in the organisation. She has a background in communications and fundraising and has worked in both New Zealand and London across a range of sectors including local government, at risk youth, social development, property and media.

Georgie is responsible for managing the communications, fundraising and support services teams. She is passionate about staff development and working with her team to develop and grow LBC’s fundraising activities, support services and advocacy work.


Emma Barker

Support Services Manager

Emma holds a masters in psychology and comes to LBC with a wealth of experience in clinical and operational management within not-for-profits. Before her role at LBC, Emma was the Clinical Services Manager at a mental health NGO overseeing the clinical team and the national helpline volunteer team. Previously, Emma worked as a Psychologist in London, and has specialised in anxiety and depression prevention programmes for youth.

Emma believes strongly in building support and resilience for patients and family and carers, as well as for the health professionals involved.

Annabel Lush

Business Manager

Annabel joined LBC in 2014 in a new role to develop and strengthen business partnerships and sponsorships as well as working on new fundraising and philanthropic opportunities. She is also responsible for Trust funding.

Annabel has both law and marketing qualifications from The University of Auckland. She worked for many years in the hospitality and tourism sector, including management roles with Air New Zealand and Sheraton Hotels in New Zealand, Australia and China before moving to the not-for-profit profession.

Sophie Chen

Finance Manager

Sophie has been the LBC Finance Manager for over 8 years and in that time has helped implement a range of new financial systems and processes to ensure the organisation’s finances continue to run smoothly.

As a chartered accountant, Sophie is responsible for managing all financial aspects of LBC such as funding, accounting and payroll management. Prior to working for LBC Sophie worked in a similar finance and accounting role at Microsoft New Zealand.